How to make ads for women's fashion with Sporty & Rich

In the competitive world of women's fashion, an effective ad strategy can make or break a brand. 

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We did a deep dive into Sporty & Rich's advertising playbook to reveal how they've mastered the art of fashion marketing through strategic ad creative execution.

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Current Ad Portfolio Analysis

Sporty & Rich’s media mix is heavy. They have 636 active ads across their platforms. How many ads are you running?

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Here’s the breakdown:

• 99% are dynamic ads
• 1% are image ads (9 total image ads)
• Lots of lifestyle photography

This mix shows a clear preference for dynamic content. This lets them show their ads in the right format for the right Facebook Ad Placement.

Facebook Ad Creative Strategies

Sporty & Rich’s Longest Running Ads Tell A Story of Instagram Domination

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The brand's most successful ads have been live for over 100 days:

• The top performer has been live for 231 days
  
  • Imagine running an ad for 231 days, it better be a top performer.
  • If they only spent $1,000 a day, that would be $231,000 in ad spend.
• The second top performer has been active for 162 days
• Their black and white lifestyle photography ad has been live for 79+ days
  
  • Does black and white photography work for your brand?

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Visual Aesthetic

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Their most successful ads share common elements:

• Athletic models in natural poses
• Lifestyle-focused imagery
• Black and white photography
• Mix of professional studio shots and authentic street photography

Emotional Targeting

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In Foreplay, we used an AI analysis to see that their top-performing ads focus on three primary emotional triggers:

• Achievement
• Competence
• Esteem

This emotional targeting aligns perfectly with their fashion-conscious audience who values both style and performance.

Creative Testing Insights

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With a campaign analysis we can see how Sporty & Rich test their ads:

• Launch hundreds of ad variations
• Identify winners
• Keep their best-performing creatives live
• Focus on authentic, candid-style footage
• Beat-matched editing in video content

Successful Launch Strategy 

A standout campaign from their Paris Drop revealed key success elements:

• Clear call-to-action with specific launch date and time
• Teaser-style content building anticipation
• Multiple format versions (for Stories and Feed placements)
• Strong branding elements
• Appeals to curiosity, urgency, and engagement

Landing Page Strategy

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Their most successful landing page approach focuses on maximization of product exposure:

• All-products collection page used in 2,266 ads
• Four-column desktop layout
• Two-column mobile layout
• Quick-add functionality with "+" icons
• Focus on multi-product purchase potential

Key Takeaways for Fashion Brands

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Content Mix

• Focuses on dynamic content, both images and videos
• Strategic selection of static images that are aesthetic
• Focus on lifestyle and authentic imagery that feels native to Instagram & TikTok

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Testing and Optimization

• Launch multiple variations simultaneously
• Monitor performance metrics closely
• Keep winning ads running long-term
• Sporty & Rich turn off underperforming ads quickly

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Landing Page Design

• Merchandize multi-products on one page
• Optimize for both desktop and mobile
• Implement quick-add functionality
• Focus on increasing average order value
  
  • Collection pages with quick add to cart functionality create the opportunity for customers to build high AOV carts

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Create an Emotional Connection

• Target achievement-oriented customers
• Build esteem through high-quality visuals
• Demonstrate competence in both product and presentation

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The Sporty & Rich Product Launch Strategy

• Create anticipation through teasers
• Provide clear timing and availability information
• Optimize content for multiple platforms
• Use AI insights to target specific emotional triggers

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Sporty & Rich's advertising success isn't accidental - it's the result of careful strategy, relentless testing, and deep understanding of their target audience.

By analyzing their winning ads and implementing a similar strategy, fashion brands can create more effective campaigns that resonate with their audience and drive sales - not just ROAS.

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The key is to combine data-driven decision making with creative excellence, keeping the end user's experience and emotional journey in mind. Foreplay is the world’s largest dataset on ads. Giving us total transparency on ad creative.

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Whether you're an established fashion brand or a newcomer to the market, these insights provide a valuable framework for building and optimizing your advertising strategy.

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Ready to elevate your fashion brand's advertising? 

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Start by implementing these proven strategies and continuously monitor and optimize based on performance data using Foreplay.co.