Blog

Super Bowl ads are the most expensive impressions in the world. Every brand that ran one this year spent more on 30 seconds than most businesses spend on marketing in a year. The best marketers treat it like a free research library built by the highest paid creative teams in the world.

This is how to use Foreplay’s Discovery product as a real creative strategy tool.

If you want Foreplay feeding your stack instead of clicking around the UI, this walkthrough shows how to use the Foreplay API to search 100M+ ads from any automation tool. You will see how to set up the request, filter for exactly the ads you care about, and send the results straight into Slack, Sheets, or whatever workflow you already use.

This walkthrough covers how to use Swipe File in Foreplay to save ads from anywhere, sort them into clean boards, grab links for your team, and dig into targeting and performance so you go from “this ad looks cool” to “this is exactly how they talk to this customer.”

This guide shows how to use the dashboard, reports, creative tests, and inspiration feed to see what is working now, what to scale, what to kill, and what to test next, all in one place.

This guide shows you a simple system for finding hooks that already work in the wild. You will see how to use Foreplay’s Spyder to track winning openers, save them into boards, and build new ads on top of what the market has already proved.

This is a break down how to use Spyder to quietly watch the live ad market. See what top brands actually scale, how many creatives they run, which pages they send traffic to, and which hooks keep showing up so you can build smarter campaigns for your clients.

Your ads are only as good as the page you send people to. This post shows you how to use Foreplay’s Landing Pages tab to audit traffic, study what high-performing brands do, and build smarter landing page strategies for your clients.

Learn how to easily create an existing post ad on Facebook to boost your best-performing content and reach more customers. This step-by-step guide walks you through the process with simple tips and helpful insights.

A simple guide on choosing the right products for your ads by focusing on demand, supply, and margin to maximize profitability and long-term customer value.

Learn how to clean up your Meta Ads Manager view and track the metrics that actually matter. This quick guide walks you through customizing columns, building efficiency metrics, and analyzing the full creative funnel.

This blog post reveals how to sell world-class creative strategy services by abandoning outdated pitch methods and instead using competitive intelligence tools for a live, data-driven demonstration of competitors' most successful ads and landing pages. This approach allows agencies to instantly establish credibility by showing clients exactly which validated creative concepts will lead to winning campaigns.

How creative strategists can move their clients forward by using Foreplay to deliver clear inspiration, tight briefs, and a weekly creative rhythm that actually gets results.

In this blog and accompanying video, Jack Kavanagh shows how Foreplay helps creative strategists work faster, stay organized, and share inspiration in a format that teams can act on instantly.

In this blog, and the video in the blog, Jack Kavanagh explains how to set up a clean geo targeted Facebook campaign in the new Advantage Sales flow, showing you where to find location controls, how to restrict expansion, and how to combine city targeting with custom audiences.laining

Breaking down how UGC Factory helped ARMRA acquire more than 10,000 new customers by turning complex science into simple benefits, creating clear differentiators, and crafting believable multi-angle UGC that outperformed ARMRA’s traditional ads.

This is how to set up a Facebook retargeting campaign inside the new Advantage+ Sales flow, showing exactly how to override Meta’s defaults so your ads reach only past customers or site visitors.

Foreplay’s latest Lens update unifies creative analytics, audience segmentation, production workflows, and attribution into a single system designed to help teams scale paid creative with precision and speed.

How to review and correct key interaction metrics in Meta Ads Manager such as thumb stop, watch, click through, quality click, product consideration, add to cart, and conversion rates to evaluate ad creative performance accurately.

How to create custom column presets in Meta Ads Manager to track spend, revenue, and key funnel metrics like thumb stop rate, watch rate, clicks, and conversions for clear Facebook and Instagram ad performance analysis.

How to choose products for Facebook ads by evaluating demand, supply, and profit margin to promote items that sell well, stay in stock, and drive long-term profitability.

How to change Meta ad attribution by going to the ad set level, opening Show More Settings, and choosing between standard, incremental, or different click and view windows to balance data volume and quality.

How Foreplay streamlines ad creation by organizing inspiration, providing a huge ad database, tracking competitors, generating creative briefs, and analyzing performance.

This is a step-by-step guide to creating a carousel ad in Facebook Ads Manager: choose the campaign and ad set, select the carousel format, add up to 10 image or video cards with headlines, descriptions, and links, write primary text, set a call to action, check promotions or email sign-up offers, and finish with tracking.