Briefs

The AI script writing tool works on a complex prompt in the background. As an end user, you can influence prompting the product name, company name, target audience and language.

Depending on the side of your marketing team, a creative brief will often be written by a media buyer, creative strategist or account manager. Once the messaging and creative strategy has been outlined in the creative brief, it is sent off to the designer, video editor or UGC creator to produce the final product.

Brand Guidelines & Details, Company's background, Target Audience, Project Goals, Ad Script, Storyboard, Visual References, Due Date, Campaign goals

Managing creative client briefs can become a massive time suck. We usually see a project manager or account manager sharing the brief with clients before going to production to ensure alignment before creative work begins. Having organized review stages also helps manage expectations among your clients.

At its core, a good creative brief should be a central source for your creative director, creative strategist, media buyer, and creative team to get on the same page. This means including all the key information, assets, and direction into a living document that clearly outlines the desired outcome.