The New Ad Details Drawer
First up, we’ve given the ad details drawer a fresh look, making it easier to navigate. But it’s not just a pretty face. On the right column you will notice a new section ifentifying the following fields;
- Content Style
- Product Category
- Target Market
Click on “View full AI Analysis” to see the entire breakdown.
Emotional AI Analysis
You’ll notice a new Emotional Driver Matrix—this radar graph reveals the core emotional elements of the ad, based on the video transcript or ad copy.
Creative Targeting & Persona
The “Creative Targeting” section allows you to see the nuanced angle and persona this ad is speaking to. Surfacing these insights helps you reverse engineer your messaging.
Click “See More” to instantly discover thousands of ads with a similar creative target and shuffle those results.
Persona is one step deeper where we are identifying any obvious gender or age category that an advertiser is speaking to on the individual ad,
Video Transcription & Product Introduction
For video ads, you’ll find transcripts automatically generated for every video ad, complete with timestamps showing exactly when the product was first mentioned and what percentage of the video that is.
Understand how long advertisers are sitting in the problem, and when they throw their right hook introducing the product.
Support for DCO Ads
By popular demand we are also launching support for DCO ads. Now, when you save a DCO ad and open the ad details drawer you can toggle through all the creative variations that exist within the DCO and select which one will display in your swipe file.
Also included for DCO
- DCO Filtering under “Format”
- Download DCO Collection as .ZIP
- Download Carousel as .ZIP
Reporting Ads in Foreplay
Sometimes the Discovery library is subject to NSFW content (We have no idea how these get approved by Facebook. Now you can report these ads via the ad details drawer to help keep Discovery clean and valuable.
Founder of Foreplay.co
