What is Cannes Lions? An Introduction to the World's Premier Festival of Creativity
Every year, the world's most talented creative minds gather in the picturesque city of Cannes, France, for an event that is nothing short of extraordinary—the Cannes Lions International Festival of Creativity. Often referred to simply as "Cannes Lions," this global event is the pinnacle of recognition for those in the advertising, marketing, and creative industries.
But Cannes Lions is more than just a celebration; it’s a platform where creativity is showcased, debated, and elevated to new heights. Whether you're a seasoned professional or a newcomer to the industry, understanding what Cannes Lions represents and why it matters is essential. In this blog post, we'll explore the origins, significance, and impact of this iconic festival, and why it continues to be a beacon for innovation and excellence in the creative world.
Why we took Foreplay to Cannes Lions 2024
When it comes to the biggest and best in advertising, there’s no better place to be than Cannes Lions. For us at Foreplay, the decision to pack our bags and head to the French Riviera was a no-brainer. First off, it was the perfect opportunity to gain exposure within the enterprise advertising community. We wanted to make sure that the biggest players in the game knew about the magic we're working on.
But it wasn’t just about shaking hands and swapping business cards (though, trust us, we did plenty of that!). It was also a chance to reconnect with our existing customers and agency partners face-to-face—because nothing beats a good old-fashioned catch-up over a croissant or, you know, a glass of rosé on the beach.
And let’s be honest, Cannes Lions is one giant, glamorous party, and we weren’t about to miss out on the fun.
After all, what’s the point of being in advertising if you can’t mix a little business with pleasure?
Learnings & Takeaways from the Episode
Attracting Celebrity Influencers
Zach Murray sit's down with marketing legend Alexandre Bocquet founder of Betterly and fractional CMO at Buttercloth as he reveals his strategy for attracting celebrity influencers to promote the brand. He breaks down his Facebook media buying strategy to create very specific geo-targeted campaigns speaking directly to the celebrities and their trusted circle.
Meta's Crazy Advertising Booth
Nothing like your standard marketing or advertising conference, companies at Cannes Lions go all out with massive activations renting out the entire beach or chartering branding yachts. Enjoy a behind the scenes look at how meta attracts the worlds largest advertisers to spend on their platforms.
Behind the Scenes of Launching Spyder
During this trip the team was hard at work finalizing the launch of our creative-first ad spy Spyder. Enjoy an inside look at how we ideate, market and launch new products.
