At Wallaroo Media, we’re always looking for innovative ways to stay ahead of the curve and provide our advertising clients with top-performing ad creatives. One of the tools we leverage during the sales process is Foreplay — a powerful ad inspiration and research platform that helps us deliver creative excellence.
But how does it actually play a role in our sales efforts? Let’s dive into why we use Foreplay as a key part of our agency’s strategy and how it helps us both during the prospecting phase and long after a campaign goes live.
What is Foreplay?
Foreplay is a creative and research tool designed to inspire, research, and organize winning ad ideas. It allows our team to pull in trending ads, analyze competitor campaigns, and track what’s working across the industry. This real-time access to high-performing ads lets us continuously evolve our approach, ensuring we’re always pushing the boundaries of creativity.
Foreplay in the Sales Process
When we’re in discussions with a new prospect, Foreplay plays a pivotal role. The ad space is saturated, and prospects need to see how we stand out. Here’s how we use Foreplay during the sales phase:
- Showcasing Our Creative Process We love using Foreplay as part of our pitch to potential clients. It helps us demonstrate how we keep up with ad trends, identify inspiration, and make data-backed creative decisions. By showing prospects our Foreplay board, they can immediately see that we are actively sourcing inspiration and tracking competitor activity.
- Highlighting Competitor Research One of Foreplay’s standout features is its ability to help us monitor competitors' ad strategies. When we're talking to a client, we can quickly show them how we track their competition’s ad creatives, messaging, and formats. We use this competitive intelligence to build stronger, more effective campaigns that capitalize on gaps and trends in their market. This transparency helps build trust and establishes us as a resource they can rely on for strategic insight.
- Real-Time Inspiration and Idea Validation We regularly pull fresh ad examples from Foreplay to show clients the breadth of creativity we bring to the table. From hook ideas to video formats, Foreplay allows us to present various ad angles that are aligned with what’s working in the market right now. This ability to validate our creative concepts with real-world data helps potential clients feel confident that their campaigns will stand out.
Why Foreplay Helps Us Close Deals
When it comes to closing a deal, visual evidence and industry insights are key. Foreplay enables us to offer both, which makes it a crucial tool in our sales process. Here’s how it helps seal the deal:
- Building Credibility Prospects want to work with an agency that’s plugged into current ad trends. By showcasing our use of Foreplay during the sales pitch, we establish our agency as a forward-thinking, data-driven organization that knows how to craft ads that perform.
- Presenting a Structured Creative Approach With Foreplay, we’re not just showing clients abstract ideas; we’re showing them real examples of successful ads, analyzed and curated to fit their needs. This structure and attention to detail help prospects visualize how their brand’s ads can be elevated by our team.
- Highlighting Our Expertise Our ability to use a tool like Foreplay proves that we’re more than just designers or creative minds; we’re strategic thinkers who use cutting-edge resources to optimize ad campaigns. For clients, that translates to better results and more informed decisions.
The Power of Foreplay: A Game-Changer for Our Agency
At Wallaroo, we know that the digital advertising landscape moves fast, and staying ahead requires constant adaptation. Foreplay helps us meet this challenge by providing inspiration, research, and a platform to validate our ideas before presenting them to clients.
Whether it’s during our first meeting with a new prospect or in the day-to-day creation of high-performance ads, Foreplay keeps us sharp and focused on delivering the best possible results. It’s just one of the many ways we’re constantly improving our ad strategies to not only meet but exceed client expectations.
So, if you're a prospect looking to partner with an agency that combines creativity, strategy, and a whole lot of ad inspiration, you can be confident that with Wallaroo Media, you'll get nothing but the best — backed by data, trend insights, and a little help from Foreplay.
Vice President of Paid Media at Wallaroo Media
