How The Fastest Growing E-commerce Brands Use Foreplay to Create Facebook Ad Campaigns in 2025

Staying ahead of the competition demands data, insight and efficiency. 

This is why brands use Foreplay. The world’s largest dataset on ads - nothing says data-driven decisions like Foreplay.

Foreplay changed how the fastest growing e-commerce brands and the most talented creative strategists make their Facebook ads.

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See Exactly Which Ads Work

What works in ads is always changing, but the way you find what works doesn’t have to, with new expert opinions surfacing every day - it can feel hard to keep up.

But what if you could see exactly what the world’s most sought after advertising experts are actually keeping turned on - not just their opinions and flashy new tools?

How Foreplay Does It:

Automatic Ad Tracking

• Monitor every ad your competitors run
• View newest launches and longest-running campaigns
• Filter by format, platform, language and more
• Track ad duration to identify successful campaigns

Real-World Example: Vuori's Success

• Let’s look at what Vuori's advertising strategy through Foreplay reveals:
  
  • Ads running for 501+ days
  • Multiple successful formats including:
    
    • Image-based ads
    • Video content
    • Promotional offers
    • Creator testimonials

Smart Campaign Analysis

• If we assume that a brand's longest-running ads are their most successful (since most brands don't waste money on ineffective campaigns), Foreplay allows brands to:
  
  • Identify winning ad formats
  • Analyze promotional strategies
  • Study successful content types

Creating Effective Ad Briefs

How Foreplay streamlines the ad creation process:

Swipe File Creation

• Save successful competitor ads for inspiration
• Build a library of proven concepts

Detailed Brief Building

• Brand profile integration
• Format specifications
• Target duration settings
• Product highlighting capabilities
• Asset management

AI Powered Script Generation

• Script generation based on successful ads
• Brand-specific adaptations
• Multiple variation capabilities

Streamlined Creator Collaboration

Foreplay makes communicating creative ideas from brands to agencies and creators easy.

• Share briefs easily with creators
• Enable direct content uploads
• Manage multiple variations efficiently
• Maintain organized feedback loops

Foreplay’s Best Practices

Monitor Consistently

• Track competitor activities regularly
• Identify emerging trends
• Analyze long-running successful campaigns

Diversify Content Types

• UGC (User Generated Content)
• Influencer collaborations
• Celebrity endorsements
• Graphics with text overlay
• Product photography

Achieve Agility

While ad creation methods evolve, Foreplay allows you to:

• Stay informed about market trends - what’s being advertised and what’s staying advertised
• Identify what's working for industry leaders and in-market competitors
• Adapt successful strategies to your brands, instead of guessing

Improve your Workflow

• Create detailed briefs
• Use AI to generate scripts that you add finishing touches to
• Achieve simple and clear communication with your creators

The Power of Being Seen

The reason the fastest growing brands use Foreplay is transparency over the entire ad landscape.

• See what's working across the entire market
• Identify successful long-term ad creatives
• Adapt proven strategies to their unique needs
• Make data-driven decisions

Advertising tools and techniques are constantly changing, which makes the need to identify and replicate successful strategies even more important.

There are thousands of things you could be doing, why not do what works?

Foreplay provides the visibility and tools needed to create winning ad campaigns, no matter what the most popular opinion, current trends or the latest AI tool is.

• Save time and resources
• Make informed decisions
• Create more effective campaigns
• Stay ahead of competition
• Scale your advertising efforts efficiently

Whether you're a growing e-commerce brand or an established market leader, Foreplay offers the insights and tools needed to create and maintain successful advertising campaigns in today's always changing landscape.