AG1's $600M Ad Creative Strategy: How Foreplay Helps Brands Dominate A Market

Athletic Greens, the powerhouse behind the AG1 brand, is no stranger to effective Facebook advertising.

Their $600M ad creative strategy has been a key part of their rise in the health and wellness niche.

Using cutting-edge tools like Foreplay Spyder, I'm going to show you how brands like Athletic Greens are able to analyze their competitors ad performance, plan their next ad creatives, and create ads that resonate with their audience.

By using AI-powered analytics and competitor insights, AG1 can dial in their Facebook ads to target health-conscious individuals from all walks of life. 

Let’s break down how Foreplay can help brands like AG1 enhance their advertising playbooks, and why these strategies matter for any brand looking to scale.

Breaking Down Athletic Greens' Ad Creative Strategy

AG1 have almost 500 active ads running across Facebook, Instagram and TikTok. Their advertising strategy is vast and varied.

The company doesn’t just run ads, it runs winning ads, consistently analyzing their competitors best performing ads to find what works and scaling their best performing ads to acquire as many new customers as possible. Let’s dive into the strategy behind their creative success and the tactics you can use for your brand.

1. The Power of Data: How AG1 Create Ads That Work

One of the most important factors in AG1's creative strategy is identifying the ads that consistently perform well. Using Foreplay's Spyder, any advertiser can track every ad AG1 launch, measure their longevity, and filter them for performance.

Key insight: 

• Some of their best performing ads have been running for over a year. Unless AG1 are in the game of burning ad spend, these are the ads that worked.

2. Revealing Top-Performing Creative Tests

Ad creatives go through continuous testing, and only the best performing ads are kept turned on. This is a key feature of AG1’s strategy. Spyder in Foreplay let's AG1 view the results of their competitors creative tests and use the ones their competitors turned on for their ad inspiration.

Why use your ad budget learning what works, when your competitors and market leaders have done it for you?

Here's a great example: On January 1st, AG1 launched 5 ads but today only 1 is still active, indicating that this is the best performing ad from that batch of creatives.

Tip: This kind of testing isn’t just a “one-and-done” thing. It’s about constant iteration to find what's working right now in a market that's constantly evolving.

3. High-Impact Hooks for Maximum Engagement

‍The hook is the most crucial part of any ad, and AG1 understands this better than most. Whether it’s a testimonial, an influencer, or a compelling reason to buy, AG1’s hooks are designed to grab attention quickly.

"4 reasons I drink this" and "Why I quit my supplements for this" are two powerful hooks that AG1 uses, using Spyder, we're able to pin these hooks for future reference.

Tip: Using direct, actionable phrases like "Sign up for AG1" not only draws attention but provides clear direction for the user, making the next step easy.

4. AI-Powered Competitor Insights

Maybe the #1 reason brands like AG1 use Foreplay is for the ability to track and analyze competitors ads.

AG1 doesn’t just look at its own ads.

They're able to study what works for other leading brands in the space. By studying competitors and their ad strategies, AG1 can better use their ad spend on concepts that have proven to work for the market at large.

Brands like ARMRA and Bloom Nutrition use 5 star testimonials and problem solving messaging in their ads.

AG1 can quickly analyze these competitors’ ad performance to identify which elements could be leveraged in their own campaigns.

Tip: Don’t reinvent the wheel. If a competitor is running a high converting ad and you're in the same market, you can reverse engineer their success using Spyder's AI insights to launch a similar ad for your own brand.

With AI analysis, AG1 can identify which emotional triggers (like security, achievement, and competence) are being tapped into by top ads, and who they’re targeting, so AG1 can better position their own creatives.

5. Crafting Your Next Winning Ad with AI

‍Once you’ve identified what works, whether it’s a testimonial, a product highlight or a UGC (user generated content) ad.

Foreplay can generate an entire creative brief for your team. By generating multiple ad variations and testing them, you can avoid wasting money on creatives that won’t convert.

Build your Brief:

• Brand Profile: Input your brand guidelines, including colors, fonts, voice, and even music genres
• Content Style: Specify the type of content you want, like a UGC testimonial
• AI Script Generation: With Foreplay’s AI, you can have a script for your ad in just a minute. The AI will break the video you chose down into sections, such as hooks, product descriptions, and testimonials, so that your creative team has clear direction.

Once the script is generated, you can easily adjust it to make sure it aligns with your brand’s voice and message.

Takeaway: What You Can Learn from AG1’s Strategy

‍Athletic Greens has cracked the code to running ads that continuously perform at a high level. Here’s what you can learn from their strategy:

• Test and Iterate: You can test new creatives constantly, keep the ads that perform well turned on (seems simple, right?)
• Use AI for Insights: You can use Spyder to track competitor ad performance
• Create Engaging Hooks: Focus on hooks that resonate emotionally with your audience, like testimonials and compelling promises.
• Stay Agile: Use AI to quickly create new ad briefs, scripts, and variations without reinventing the wheel, or spending hours coming up with ad ideas from scratch
• Spy on Competitors: Study the strategies of your competitors to stay ahead of the curve, capitalize on what's already working.

By using Foreplay, brands like AG1 are able to identify their competitors best performers, and use their marketing resources to effectively find new customers.

Whether you’re in the health and wellness space or a different industry, these strategies are essential for running profitable, high-performing ad campaigns.

‍Are you ready to take your Facebook ad performance to the next level?

Start using Foreplay today to spy on your competitors, generate creative briefs in minutes, and scale your ads with confidence.