- Facebook video ads with text are highly effective for increasing engagement and improving communication.
- Text in video ads enhances accessibility, making content easier to understand even when sound is off.
- Using tools like Adobe Spark and Animoto simplifies the creation of professional text-enhanced video ads.
- Clear headlines, concise captions, and strong calls-to-action are crucial for high-performing Facebook video ads.
- Effective text placement and timing can amplify the impact of your video ad and boost visibility.
- The best Facebook video ads examples highlight creativity, relatability, and clear messaging to captivate audiences.
With video ads on Facebook earning 480% more clicks than image ads, video is a great social media advertising method for boosting conversions and sales.
You're looking to create compelling Facebook video ads that grab attention and drive results. But with so much content vying for viewers' attention, how can you make your ads stand out?
One effective strategy is incorporating text into your video ads. When done right, text enhances
your message, improves accessibility, and encourages engagement.
In this guide, we'll discuss the effectiveness of Facebook video ads with text, share real-world examples, and provide actionable tips for creating high-performing ads.
Why are Facebook video ads with text effective?
Facebook video ads with text are powerful advertising tools that combine visual storytelling with written elements to enhance viewer engagement and communication. They are also versatile, far-reaching, and cost-effective.
Here’s why you should consider Facebook video ads with text.
Enhanced engagement
Video ads naturally engage viewers through sight and sound, allowing for a richer storytelling experience. This dual engagement increases the likelihood of retaining information.
Studies indicate that viewers retain 95% of a message when they watch it in video format, compared to just 10% with text alone.
Captions or overlaid text further enhance this engagement, making the content accessible even when sound is off. Facebook reports that captioned video ads can increase view time by an average of 12%.
Versatility and reach
Facebook video ads can be shared across various platforms, including Instagram and YouTube, maximizing their reach.
This versatility allows brands to engage with audiences in different contexts, whether through social media feeds or embedded content on websites.
Effective communication
Incorporating text within video ads helps clarify the message and reinforces key points visually. This is particularly important in environments where users may be distracted or unable to listen to audio.
Text in your video ads reinforces your key points and calls-to-action. It provides an additional layer of information that complements your visuals. By highlighting important messages or product benefits through text, you increase the likelihood that viewers will remember and act on your ad.
Cost-effectiveness
While producing high-quality video content can be resource-intensive, technological advancements have made it more accessible for businesses of all sizes.
With tools available for creating engaging videos without significant investment, companies can utilize this format effectively within their advertising budgets.
Now that we know why Facebook ads with text are so effective, let’s look at the best Facebook video ads examples with text.
This will provide you with inspiration so you can start creating your own successful Facebook ads. For even more inspiration, however, take a look at Foreplay’s Discovery Library, which has millions of ad examples to get you started.
Examples of Facebook video ads with text
Let's examine three real-world examples from major brands to illustrate the impact of text in Facebook video ads.
Here are the best Facebook ad examples incorporating video and text for improved reach, engagement, and conversions.
Example 1: Oreo 's fast-paced, eye-catching ad
Oreo's vibrant video ad for Cakesters captivates viewers with a playful and inviting atmosphere. It opens with the product emerging from its packaging against a striking blue background, instantly drawing attention.
The ad features energetic text overlays, including "Be the house with the good snacks" and "Stay playful," reinforcing Cakesters' fun and indulgent nature. It also includes the headline, “Satisfy that afternoon craving… until tomorrow,” indicating that these snacks are so delicious that you’ll want them every day.
This lively presentation and wise use of text showcase the product and encourage a sense of joy and nostalgia, making it clear that Oreo is all about bringing delightful moments to snack time.
Example 2: Airbnb's story-focused ad with captions
Airbnb's video ad takes a different approach, using text to enhance a compelling story. The ad follows a family's experience with one of their spare rooms, with captions narrating their experiences.
The ad indicates that the mother-in-law only stays in the spare room occasionally and that the room could be earning money the rest of the time. The statement, “Airbnb it and get paid while she’s away,” inspires users by offering a monetized incentive for using Airbnb.
The headline reads, “If you have a guest room but don’t always have guests, you could have an Airbnb. Airbnb it and get paid for that space.” This further reinforces the message that spare rooms can earn money for you.
The text adds depth to the visuals and ensures the message is clear even without audio.
Example 3: Grammarly's simple, effective product demo
Grammarly's video ad showcases the power of simplicity. The ad uses clear, concise text overlays to demonstrate the product's key features.
By keeping the text short and focused, Grammarly effectively communicates its value proposition in a way that's easy for viewers to understand and remember.
For instance, the first three lines in the ad read “Brainstorm Ideas, Write Outline, Improve It,” showcasing how easy Grammarly is to use and the benefits it offers, all with just six simple words.
Furthermore, the headline at the top of the ad reads, “Grammarly's free writing app makes sure everything you type is easy to read, effective, and mistake-free. Try now.” It contains several value propositions in just a few words, thus showcasing its usefulness.
Example 4: Calm's relaxing countdown timer
Calm's video ad invites viewers to take a moment for themselves with a 15-second countdown timer against soothing visuals and ambient sounds.
The text encourages users to focus on the sound and breathe slowly for 15 seconds, creating an engaging experience that resonates well in today's fast-paced environment.
Furthermore, a portion of the video includes text that reads “Trust Us. This is worth it”, thus enticing viewers to try the product, as there’s a clear value proposition.
This is hammered home further near the end of the ad, where the text reads, “whether you need to reduce stress and anxiety, get better sleep, or just feel better.” This app can provide all of those benefits. This approach effectively captures attention and promotes relaxation without needing sound.
The text that accompanies the video in the form of a headline reads “𝓬𝓪𝓵𝓶 - 𝒶𝒹𝒿𝑒𝒸𝓉𝒾𝓋𝑒
Not feeling nervousness, anxiety, or other strong emotions.” This illustrates exactly how people can feel better by using this app.
Example 5: Lyft's relatable slice-of-life storytelling
Lyft's ad employs a series of quick clips showcasing an everyday person using their service, accompanied by relatable text snippets.
This ad is well over a minute in length but incorporates text overlay the entire time. The Lyft user narrates and describes all of the reasons why he loves using Lyft. It does a great job of connecting with everyday people who might be in the same position as him: needing transportation but not having a vehicle.
This format creates an emotional connection with viewers while ensuring that the message is conveyed clearly, whether watched with or without sound. The use of familiar scenarios makes the brand feel accessible and relevant.
Furthermore, the overarching headline, “Life as a designer means I’m always on the go. With @lyft’s Price Lock feature, I can secure my fare and work from the road to the runway without worrying about ride prices changing.”, ensures that people know that Lyft is cost-effective.
Example 6: Nike's motivational challenge ad
Nike's Facebook video ad opens with the engaging question, "What fleece are you feeling today?", immediately inviting viewers to explore their options.
The ad then transitions into a vibrant showcase of Nike's diverse fleece products, highlighting their unique features and styles through dynamic visuals and energetic music.
As the video culminates, it reinforces the brand's commitment to personalization with the closing line, "We've got the perfect fleece for you," creating a strong call to action that resonates with existing fans and potential customers.
The headline above the video reads, “What fleece are you feeling today? Whether you’re making style plays or recharging at home, find the Nike Fleece right for you.” indicating that Nike fleece is perfect for every occasion.
Now that we’ve taken a look at some of the best Facebook video ads examples with text, let’s discuss how to create your own combination video and text ad for the best results.
How to create effective Facebook video ads with text
Now that you understand the power of text in Facebook video ads, let's explore how to create your own high-performing ads. This includes crafting strong headlines, using clear and concise captions, highlighting benefits, and using a strong call to action.
Follow these tips to craft compelling text elements that enhance your video content and drive results:
Craft attention-grabbing headlines
Your headline is often the first thing viewers see, so make it count. Write headlines that are clear, concise, and intriguing. Use strong action verbs, evocative language, and numbers or statistics to draw people in.
Also, concise text is key in video ads. Aim for short, punchy phrases that can be easily read and understood in a matter of seconds. Avoid lengthy sentences or paragraphs that may overwhelm or distract viewers from the visuals. Remember, your text should complement the video, not compete with it.
In the below example, we see a very strong headline: “🎉 Biggest Sale of the Year—Black Friday 25% OFF! 🎉” This immediately grabs the viewer's attention while also creating a great incentive for them to make a purchase.
▶️ View Full Video Ad
Write clear, concise captions
Captions should complement your visuals and reinforce your message. Keep them short and easy to read, focusing on one key point per caption. Use simple language and avoid jargon or complex sentences.
The below video ad is a great example of captions being used smartly and concisely. One of them reads, “The most flattering pajama set ever.” The caption accompanies a physically fit and attractive-looking model wearing the pajamas, thus illustrating exactly what the text says.
Moreover, it also includes the caption, “It’s super soft and cozy,” illustrating how the pajamas are not only form-flattering but also very comfortable. It’s very simple yet highly effective.
Highlight key benefits and features
Use text to showcase your product's unique benefits and features. Emphasize what sets you apart from competitors and how your product solves your audience's problems. Be specific and direct, using bullet points or numbered lists when appropriate.
In the ad example for lip stain below, the main caption reads, “You found the best and longest last lip stain.” The benefit is that it is long-lasting. It conveys a clear benefit in just nine words.
Include a strong call-to-action
Your call-to-action (CTA) drives viewers to take the next step, whether visiting your website, purchasing, or signing up for a newsletter. Make your CTA clear, prominent, and action-oriented. Use phrases like "Shop Now," "Learn More," or "Get Started Today" to encourage immediate action.
The ad example shows the CTA: “Click the link below and find out how much they owe you.” It’s a simple yet ingenious CTA for an injury compensation firm, as it implies that people who’ve been in an accident are owed money, and Top Injury Claims can help you get it.
Optimize text placement and timing
The placement and timing of your text can greatly impact its effectiveness. Position text in high-visibility areas of the video frame, such as the center or top third. Avoid placing text over busy backgrounds or important visual elements.
Time your text to appear in sync with relevant visuals or audio cues, and give viewers enough time to read and process each message before moving on to the next.
Use contrasting colors for readability
Using contrasting colors ensures your text stands out against the video background. High-contrast combinations, like white text on a dark background or black text on a light background, tend to work well.
Avoid colors that clash or make the text difficult to read. Consider your brand colors and choose shades that align with your overall aesthetic. This concept is illustrated perfectly in the ad example below, where dark black text is placed on a white background, creating maximum text visibility.
Test Different Text Variations
To optimize the performance of your Facebook video ads, experiment with different text variations. Test alternative headlines, captions, and calls-to-action to see what resonates best with your target audience.
Use Facebook's A/B testing tools to compare the results of different text elements and identify the combinations that drive the highest engagement and conversion rates.
If you’re still short on ideas, keep reading because we know exactly where to find the best Facebook video ad examples for you to take inspiration fro
How can I find inspiration for my Facebook video ads?
Looking at successful examples is one of the best ways to spark ideas for your own Facebook video ads with text. First, the Facebook Ads Library is a valuable resource for discovering top-performing ads across industries and regions. Spend time browsing the library, paying close attention to how different brands incorporate text into their video ads.
Along with the Facebook Ads Library, analyze your competitors' video ads by accessing the Foreplay Discovery Ad Library with millions of ad examples to see how they use text to communicate their message and drive action. You can easily save these examples in a dedicated Swipe File for access at any future date.
Identify what works well and consider how to differentiate your ads while still using proven text strategies. If you’re having trouble identifying what works well and what doesn’t, Foreplay’s Spyder Ad Spy tool can provide in-depth insights into key performance metrics of the ads you’ve saved.
What are the best tools for adding text to Facebook video ads?
Creating eye-catching Facebook video ads with text is easier than ever, thanks to a variety of user-friendly tools available, such as Adobe Spark, Animoto, Wave.video, and Adobe Premier Pro.
Here are the best tools to use to add text to your Facebook video ads:
Adobe Spark: A user-friendly option for customizable text overlays
Adobe Spark is popular for creating engaging Facebook video ads with text. It features customizable templates, a drag-and-drop interface, and a vast library of fonts and graphics.
These tools make it easy to design eye-catching text overlays that enhance the visual appeal of your video ads. Whether you’re adding captions, titles, or promotional messages, Adobe Spark’s intuitive platform ensures professional results without requiring advanced design skills.
Animoto: Simple video creation with text animations
Animoto allows users to create professional-looking video ads quickly and efficiently. Its intuitive editor supports adding attention-grabbing text animations, effects, captions, headlines, and calls-to-action.
The platform’s ease of use makes it ideal for marketers looking to produce polished video ads in minutes. Animoto ensures that text elements align seamlessly with your visuals, driving greater engagement with your audience.
Wave.video: An all-in-one solution for text and video editing
For marketers seeking a comprehensive tool, Wave.video offers video editing, text overlay capabilities, and social media publishing in one platform.
With its extensive template library and user-friendly tools, Wave.video makes creating high-impact Facebook video ads straightforward. The platform streamlines the process, allowing you to edit, design, and share your content seamlessly.
Adobe Premiere Pro and Final Cut Pro: Advanced tools for professionals
For experienced video creators, Adobe Premiere Pro and Final Cut Pro provide unparalleled control over text placement, timing, and effects.
These professional-grade tools are perfect for crafting unique, high-quality video ads that stand out. With advanced features like motion tracking and keyframe animation, you can fine-tune every detail of your text overlays to align with your creative vision.
Final thoughts: Are Facebook video ads with text worth the effort?
Incorporating text into Facebook video ads is a strategic choice one that increases engagement, improves communication, and boosts conversion rates.
As demonstrated by the best Facebook video ads examples shown today, text overlays and captions add clarity, accessibility, and depth, making your ads more effective in conveying key messages to a diverse audience.
Whether you’re showcasing product features, telling a story, or driving viewers toward a strong call-to-action, the combination of video and text provides great versatility and reach.
By experimenting with tools like Adobe Spark, Animoto, and Wave.video, and optimizing elements like text placement, timing, and contrast, you can create standout video ads tailored to your brand's goals.
Ultimately, Facebook video ads with text are powerful for capturing attention and driving results. With careful planning, testing, and creativity, businesses can unlock the full potential of this advertising format, ensuring that their campaigns resonate with viewers and achieve measurable success.
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Frequently asked questions
What video length works best for Facebook video ads with text?
The ideal video length for Facebook ads is typically between 15 to 30 seconds. This duration ensures that your ad captures attention quickly and delivers its message concisely. For longer ads, focus on engaging storytelling to maintain viewer interest.
What video format can I use for Facebook ads with text?
Facebook supports multiple video formats, but MP4 and MOV are the most recommended for optimal quality and compatibility. Ensure your video adheres to Facebook video ad specs, including a maximum file size of 4 GB and a resolution of at least 1080 x 1080 pixels.
How do text overlays improve Facebook video carousel ads?
Text overlays in carousel ads help clarify individual frames and guide viewers through the narrative. Whether highlighting key features or adding context, well-placed text ensures each slide is informative and engaging, driving higher interaction rates.
How does text placement impact the effectiveness of Facebook video ads?
Strategic text placement ensures readability and enhances message delivery. Position text in high-visibility areas like the top or center of the screen and avoid placing it over busy visuals. Proper timing also ensures viewers have enough time to process the message.
Why are Facebook video ads with text among the best advertising formats?
Facebook video ads with text combine visual storytelling with written communication, making them accessible, versatile, and impactful. They enable advertisers to engage viewers in diverse ways, making them one of the best Facebook ad examples for capturing audience attention.
