- Striking visuals, clear messaging, and compelling discounts are key elements in high-performing Black Friday Facebook ads.
- Successful ads from brands like Bowflex, Normatec, and Gymshark leverage dynamic visuals, audio, and strong selling points to drive engagement.
- Running Black Friday Facebook ads helps enhance brand awareness, attract new customers, and drive sales, offering long-term benefits.
- Effective strategies include using AI tools for competitive insights, investing in high-quality creatives, and targeting custom and lookalike audiences.
- Avoid mistakes like poor audience targeting, not optimizing for mobile, and failing to allocate a realistic budget to ensure maximum ROI.
Black Friday, like Cyber Monday, is the busiest shopping day of the year. Brands compete fiercely for potential customers' attention, hoping to grab a piece of the multi-billion dollar pie.
To stand out in the crowded marketplace, you need visually striking ads, offer irresistible deals, and create a sense of urgency. These, among other factors, contribute to the best Black Friday Facebook ads.
Let's look at some top-performing Black Friday Facebook ad examples to inspire your campaigns. Continue reading to find out how to create your best Black Friday Facebook ads that drive clicks and sales.
Let’s start by looking at some high-performing Black Friday Facebook ads examples.
Examples of Black Friday Facebook ads
Here are numerous examples of high-performing Black Friday Facebook ads and what makes them effective at their intended purpose. Black Friday is all about the biggest sales and deals of the year, so as you’ll see below, these examples focus heavily on discounts.
Let’s start by taking a look at a successful founder-led Black Friday ad.
Founder-led Great Jones ad
Ads for Black Friday can be founder-led, which means that the real founder of the company is the person in the ad, and this is fantastic for building both brand awareness and trust with potential users. Having the founder in the ad produces a certain sense of credibility.
In the example, Sierra, the CEO and co-founder, immediately launches into talking about how their current discount is the biggest one yet and that everybody who wants to take advantage of these fantastic prices before they disappear.
Princess Polly Black Friday ad
In the example seen here, Princess Polly is advertising its products using a combination of fast-paced visuals, loud-sounds, and a woman who is scantily clothed, combined with a “mystery code”, which we can only assume produces a discount.
This is a very interesting ad because it really doesn’t say what is being advertised. There’s no clear mention of a product or any benefits. There are simply striking visuals, sexual appeal, and the allure of some kind of mystery discount. It’s the perfect way to entice users to find out more about the brand and to make a purchase at a discounted rate.
Our Place Black Friday ad
Yet another fantastic Black Friday ad, here we have Our Place, a kitchen supplies retailer that is clearly displaying their most prominent and popular product, a set of high-quality cookware.
Although the 20-second simply focuses on rotating through the different color options of the product, it does a great job at showcasing the different options available to suit varying tastes. It also clearly displays the phrase “BLACK FRIDAY SALE”, along with the discount prominent at the bottom of the ad.
It’s very simple yet effective at showcasing the product.
Gymshark Black Friday ad
Next, we have a carousel ad from Gymshark, with “UP TO 70% OFF” and “BLACK FRIDAY SALE” clearly and prominently displayed in all of the carousel images.
The carousel itself doesn’t have any sound, but there are plenty of striking visuals in the form of the gym apparel that can be purchased at amazing discounts. Having “UP TO 70% OFF” on every carousel helps hammer home the point that the time to purchase for the biggest savings is now.
Hismile Black Friday ad
In the example below, we see a Hismile advertisement that is promoting its teeth-whitening products. It’s a very effective ad because it only lasts a few seconds, yet is fast-paced and dynamic.
It’s designed to quickly get the point across, being that the product is currently available at a massive discount.
Interestingly, the woman in the ad is dressed in all white, which is certainly not a coincidence seeing as this is a teeth-whitening ad. The words “BIGGEST SALE EVER” are also said, enticing users to make a purchase.
True Classic meme ad
One of the most interesting examples on the list, here we have an ad for True Classic. What makes it so interesting is that it uses a classic meme format to get its message across.
This meme is something that people are very familiar with, and this automatically makes the ad highly engaging. The indicated discount is also written in bolded text, making sure that viewers get the message that now is the time to buy for the best prices.
Black Friday Bowflex ad
This image is highly effective for a Black Friday sale advertisement on Facebook due to its striking visuals and the substantial discount offered. The vibrant colors of orange and red create a sense of urgency that catches the eye, perfect for grabbing users' attention scrolling through their feeds.
The prominent text, "Save up to $600 on select products," is clear and centrally placed, making the discount the focal point and a strong motivator for potential customers.
The image also clearly showcases the BowFlex brand and highlights that the sale is for "Black Friday + Cyber Monday," ensuring viewers understand who is offering the sale and when it is happening.
Featuring an active person in a fitness setting adds a relatable lifestyle element, aligning with BowFlex’s product offerings and appealing directly to the target audience interested in fitness. Overall, the eye-catching design, clear messaging, and significant discount make this image a great tool for effective Facebook marketing during Black Friday sales.
Normatec Black Friday Facebook ad
The video ad for Normatec workout recovery gear effectively combines striking visuals, music, a clear emphasis on the product's benefits, and a 15% discount offer to entice viewers to purchase.
The ad uses dynamic and engaging visuals that showcase athletes and fitness enthusiasts using the Normatec gear in various recovery settings. This visual storytelling demonstrates the product's real-life application and highlights its key features, such as advanced compression technology for faster muscle recovery.
The compelling imagery captures viewers' attention, drawing them into the ad and creating a desire to learn more about the product.
Complementing the visuals, the ad's upbeat and energizing music sets a motivational tone, enhancing the viewer's emotional connection to the product and reinforcing the message of effective post-workout recovery.
The ad also emphasizes the benefits of Normatec gear, such as reducing muscle soreness, enhancing blood circulation, and speeding up recovery time. This clear value communication helps viewers understand how the product can improve their fitness routine.
The ad offers a 15% discount to encourage a purchase, creating urgency and a sense of getting a great deal. This combination of engaging visuals, music, clear product benefits, and a limited-time discount effectively persuades viewers to invest in Normatec workout recovery gear.
HexClad Black Friday Facebook ad
This Black Friday ad for a 6-piece Japanese Damascus steel knife set effectively uses a minimalist design to create a strong visual impact.
The black background contrasts starkly with the sleek, polished knives, making them the image's focal point. This use of contrast not only draws the viewer's attention but also highlights the knives' elegance and quality, suggesting a premium product.
Additionally, the ad leverages the term "Damascus steel" as a significant selling point. Damascus steel is renowned for its durability, sharpness, and distinct wavy pattern, adding craftsmanship and luxury to the knives. This emphasizes the high quality and uniqueness of the product, appealing to potential buyers who value premium kitchen tools.
The ad also prominently features a compelling discount, reducing the price from $499 to $329.99. This substantial price reduction is highlighted in a bright red tag, further grabbing attention and reinforcing the urgency to purchase.
The combination of striking visuals, a focus on the quality of Damascus steel, and a clear discount makes this ad effective for attracting customers during the Black Friday and Cyber Monday sales frenzy.
Gymshark Black Friday ad
This Gymshark Black Friday Facebook ad takes a straightforward yet visually appealing approach to captivate viewers. The ad's simplicity and dynamic visuals make it highly engaging.
It uses super quick-cut images and video clips, creating a high-paced advertisement that immediately grabs attention. The rapid transitions keep the viewer hooked, eager to see what comes next, which is a highly effective strategy in a social media environment where attention spans are short.
The ad features a fitness model who embodies the desired results of using Gymshark apparel. By showcasing a conventionally attractive and physically fit woman, the ad taps into the idea that Gymshark gear can help customers achieve a similar physique. This approach plays into the "sex sells" strategy, leveraging visual appeal and aspirational imagery to entice viewers to purchase.
Furthermore, the ad incorporates loud and energetic audio to capture attention further. The bold, loud sounds make the ad nearly impossible to ignore when scrolling through a feed, reinforcing its impact. Combined with the quick cuts and fitness-focused visuals, high-energy audio ensures that this Gymshark Black Friday ad stands out and effectively draws potential customers in.
Tropicfeel Black Friday Facebook ad
This Tropicfeel Black Friday ad is highly effective due to its simplicity and striking visual appeal. The ad features a high-definition photograph of the product, specifically, a pair of Tropicfeel shoes submerged in water, showcasing their durability and water-resistant capabilities.
This image is visually captivating and clearly communicates the product's unique selling point, drawing in viewers with its aesthetic appeal.
The simplicity of its design further enhances the ad's effectiveness. The "25% OFF" offer is displayed in clear, bold text at the top of the image, making the promotion immediately noticeable without distracting from the product shot.
Combining a visually stunning image with a straightforward discount offer creates a compelling and attractive Black Friday ad that grabs attention quickly and conveys its message without any clutter. This minimalist yet powerful approach is perfect for catching the eye of potential customers during the high-traffic Black Friday shopping period.
If you’re still short on inspiration, this Foreplay board showcases a curated selection of Facebook ads of irresistible deals perfect for Black Friday!
Now that we know what some of the best Black Friday Facebook ads look like, let’s talk about the benefits of running Black Friday Facebook ads.
Benefits of running Black Friday Facebook ads
Running Black Friday Facebook ads can help enhance brand awareness, attract new customers, drive sales, and attract new customers, all without costing you a fortune.
Here are the main benefits of running Black Friday Facebook ads.
Drive sales and enhance brand awareness
Black Friday presents a golden opportunity to skyrocket your sales. Consumers are actively hunting for deals and are ready to make purchases. By running targeted Facebook ads during this period, you can capitalize on the heightened buying intent and drive significant revenue for your business.
Moreover, the increased visibility of your ads during Black Friday can work wonders for your brand awareness. As shoppers browse their feeds for the best offers, your ad has the chance to make a lasting impression. Even if they don't convert immediately, you're planting the seed for future engagement and sales.
Attract new customers
Black Friday Facebook ads act as powerful magnets for new customers. Your enticing deals and promotions can catch the eye of people who have never interacted with your brand. It's the perfect time to expand your reach and tap into fresh audiences.
Remarkably, Black Friday ads can finally push those hesitant lurkers into action. You know, the ones who've been eyeing your products for months but never quite made the leap. The allure of your Black Friday offer could be just the nudge they need to become paying customers.
The potential for long-term relationships is the beauty of attracting new customers during Black Friday. If they have a positive experience with your brand and love what they receive, they'll stick around long after the sales event ends. Black Friday could be the start of a beautiful, profitable friendship.
Cost-effectiveness and ROI
Running Facebook ads during Black Friday can be incredibly cost-effective. The increased purchase intent means a higher likelihood of conversions, translating to a better return on your ad spend. You're not just throwing money into the void; you're strategically targeting shoppers primed and ready to buy.
The benefits extend beyond the initial Black Friday sales. Successfully engaging customers during this period can pave the way for repeat business.
If you wow them with your products, customer service, and overall experience, they will likely return for future purchases. Black Friday could be the catalyst for a loyal customer base that continues to support your brand.
Strategies for creating the best Black Friday Facebook ads
As Black Friday approaches, the competition for consumer attention intensifies, making it essential for brands to refine their Facebook advertising strategies. To stand out in this crowded marketplace, marketers can leverage a combination of advanced techniques that focus on maximizing effectiveness and efficiency.
From harnessing the power of AI and data analysis to investing in high-quality ad creatives, utilizing custom and lookalike audiences, and optimizing ad delivery and budget allocation, these Facebook ads strategies are designed to elevate your campaigns and drive conversions while also maximizing the effectiveness of every dollar you spend.
Let’s explore how these elements can contribute to crafting the best Black Friday Facebook ads, starting with using advanced tools.
Harness the power data analysis and ad spy tools
AI and machine learning can be game-changers for your Black Friday Facebook ads. These advanced tools can help you analyze vast amounts of data to identify patterns, trends, and insights that might otherwise go unnoticed. By using the right analysis tools, you can optimize your targeting, ensuring your ads reach the people most likely to convert.
For instance, Foreplay's Spyder Ad Spy tool is a valuable asset for marketers looking to gain a competitive edge in digital advertising. It allows users to monitor and analyze their competitors' ad strategies across various platforms.
By using this tool, marketers can see exactly what types of ads their competitors are running, including the creative elements, copy, and formats that are most effective. This insight provides a unique opportunity to learn from the successes and failures of others in their industry.
The Spyder Ad Spy tool offers detailed search and filtering options, enabling users to easily find ads by brand, platform, or other specific criteria. This level of customization ensures that marketers can hone in on the most relevant ads for their business needs, saving time and allowing for a more targeted analysis.
Overall, Spyder helps marketers stay ahead of the competition by monitoring trending ads, emerging strategies, and shifts in consumer preferences. It provides a practical way to enhance one's ad campaigns by leveraging the data-driven insights gathered from competitors’ advertising efforts.
Invest in high-quality ad creatives
Your ad creative is your lifeboat in the Black Friday noise. It will make people stop scrolling and pay attention to your offer. High-quality visuals and copy are essential to conveying the value of your brand and product.
Crisp, eye-catching images or videos can stop thumbs in their tracks. Your visuals showcase your products in the best light and communicate your brand aesthetic. If you're featuring people, ensure they resemble your target audience to foster a sense of connection.
Your ad copy should be equally compelling. Craft headlines that highlight your irresistible Black Friday deals and use persuasive language throughout. Communicate the benefits of your products and why your offer is the best.
Remember, for many consumers, your Black Friday ad might be their first interaction with your brand.
A well-crafted, high-quality ad can make a stellar first impression that leads to clicks, conversions, and long-term customer relationships. If you’re still seeking more inspiration, look at Facebook’s Ad Library. Once you’ve done that, it’s time to take advantage of custom and lookalike audiences.
Take advantage of custom and lookalike audiences
Spying on competitor Facebook ads can provide valuable insights for your own campaigns, but don't neglect the power of your own data. Custom and lookalike audiences are useful tools in your successful Black Friday advertising arsenal.
Custom audiences allow you to reach people who have already engaged with your business, whether they've visited your website, subscribed to your email list, or purchased. These warm leads are more likely to respond positively to your Black Friday offers.
Lookalike audiences, on the other hand, help you find new people who share similar characteristics with your existing customers. By creating a lookalike audience based on your top customers, you can expand your reach to potential high-value prospects who are likely to be interested in your products.
Speaking of audiences and ad delivery, optimizing your Black Friday ad strategy based on your best-performing ads is another consideration.
Optimize ad delivery and budget allocation
Optimizing your ad delivery and budget allocation during the competitive Black Friday period is crucial. You want to ensure your ads are shown to the right people at the right times without overspending.
Consider accelerating your ad delivery to get your message out quickly. This will allow Facebook's algorithm to rapidly learn who is most responsive to your ads and adjust accordingly. However, keep a close eye on your budget to avoid burning through it too fast.
Allocating more of your budget to your top-performing ads and audiences is a smart strategy. These are the ones generating the most clicks, conversions, or revenue. By doubling down on what's working, you can maximize your return on ad spend.
At the same time, feel free to test new ad variations and audiences. Black Friday shoppers are unique, and what works during other times of the year might not be as effective now. However, no matter who your audience might be, utilizing the power of video ads is another way to maximize the effectiveness of your Black Friday Facebook ads.
Leverage the power of video ads
Video content is a powerful way to engage potential customers and showcase your products and promotions. Due to its visually striking nature, videos are often combined with fast-paced action that draws in viewers.
Create short, compelling videos highlighting your top deals and the benefits of your products. Video ads can help you tell a more immersive story and forge a stronger emotional connection with your audience.
Downloading Facebook Ad Library videos is a valuable way to perform competitive research. Analyzing successful video ads from other brands in your industry can provide insights into effective storytelling techniques, visuals, and calls-to-action that you can adapt for your campaigns.
The final part of the equation is ensuring that everyone can see your ads clearly, which means optimizing for mobile devices.
Optimize for mobile viewing
With most Facebook users accessing the platform on mobile devices, it's crucial to design your Black Friday ads for vertical viewing on smartphones.
Use clear, legible text that's easy to read on a small screen, and incorporate prominent call-to-action buttons that are simple to tap with a thumb.
Your ad visuals should also be optimized for mobile, focusing on eye-catching imagery that's easily discernible on a compact display. Consider using close-up product shots, bold colors, and high-contrast designs to make your ads pop on mobile screens.
Offer discounts with a sense of urgency
Using discounts, special offers, and a sense of urgency are essential elements for crafting effective Black Friday Facebook ads. Discounts are a major draw for consumers during Black Friday, as shoppers seek deals offering significant savings.
When an ad highlights a substantial discount, it immediately captures attention and encourages potential customers to click through and explore the offer. The perception of getting a good deal is often enough to motivate a purchase, especially during a sale-centric event like Black Friday.
Special offers, such as "buy one, get one free" or exclusive bundles, add another layer of appeal. These offers make the deal feel unique and personalized, which can increase its perceived value.
Special offers can also be used to clear out inventory or promote new products, leveraging the high traffic during Black Friday to maximize sales. When consumers see an exclusive offer, they are more likely to feel like they are getting something extra unavailable at any other time.
Adding urgency through limited-time deals is also a powerful strategy in Black Friday ads. Phrases like "Only 24 Hours Left!" or "Ends Tonight!" create a fear of missing out (FOMO), which can prompt immediate action from viewers.
This sense of urgency pushes potential customers to make quicker decisions rather than waiting and potentially losing out on the deal. Combining discounts, special offers, and urgency creates a compelling and action-driven ad that can significantly boost engagement and conversion rates during Black Friday.
Now that you know how to create great Black Friday Facebook ads, let’s discuss how to maximize every dollar you spend.
Five tips for maximizing your Black Friday Facebook ad ROI
By starting planning and testing early, increasing your budget strategically, and using the right tools, you can maximize your Black Friday Facebook ad ROI.
Here’s how to get the biggest bang for your buck:
Start planning and testing early
Building retargeting audiences and warming up prospects well before Black Friday gives you a head start on the competition. You can create custom audiences based on website visitors, email subscribers, and past purchasers, ensuring your ads reach people already familiar with your brand.
Thorough A/B testing helps identify the ad elements that resonate most with your target audience. Experiment with different visuals, copy, and calls-to-action to determine what drives the highest engagement and conversions. This data-driven approach allows you to refine your ads for maximum impact come Black Friday.
Increase your ad budget strategically
Black Friday shoppers are primed and ready to buy, so allocating more budget to your Facebook ads during this period can significantly boost your ROI. The increased purchase intent means a higher likelihood of conversions, justifying the additional ad spend.
Adjusting your bids is necessary to remain competitive in the crowded Black Friday advertising landscape. With more brands vying for ad space, you may need to increase your bids to ensure your ads are delivered to your target audience.
Harness the power of AI and automation tools
AI and automation tools like Foreplay's suite of advertising tools—Spyder Ad Spy, Swipe File, and Discovery—can significantly help advertisers maximize their ROI on Facebook Black Friday ads by streamlining the creative process, enhancing competitive analysis, and optimizing ad performance.
Spyder Ad Spy
Foreplay’s Spyder Ad Spy tool allows advertisers to monitor and analyze their competitors’ ads in real-time.
By understanding which ads perform well, advertisers can gain valuable insights into successful strategies, creative elements, and messaging that resonate with audiences.
This tool helps advertisers stay ahead of trends and refine their ad campaigns to capture attention better and drive conversions during Black Friday sales.
Swipe File
The Swipe File tool enables users to save and organize high-performing ads from across the web into a personal library.
Advertisers can use this repository of creative inspiration to quickly ideate and develop new ads tailored to Black Friday, using proven concepts and designs that align with their brand and goals.
This saves time and ensures that every ad is crafted with the highest potential for engagement and conversion.
Discovery
Finally, Discovery helps advertisers stay on top of emerging trends by showcasing trending ads, creative concepts, and messaging.
Advertisers can adjust their campaigns in real-time to align with consumer interests and behaviors by identifying what's gaining traction. This agility is crucial during fast-paced sales events like Black Friday, where pivoting quickly can lead to higher ROI.
Monitor and adapt in real-time
Black Friday is a fast-paced, dynamic environment, so monitoring your ad performance closely is crucial. To gauge the effectiveness of your campaigns, keep a watchful eye on metrics like click-through rates, conversion rates, and cost per acquisition.
Be bold and make data-driven adjustments on the fly. If certain ads or audiences aren't performing as expected, promptly pause them and reallocate your budget to higher-performing elements. Continuously test and refine your targeting, creative, and offers to maximize your Black Friday ROI.
Extend your campaigns through Cyber Monday
The sales frenzy doesn't end with Black Friday - Cyber Monday presents another lucrative opportunity to drive revenue with your Facebook ads. Continue running your top-performing ads and promotions through this additional online shopping event to capitalize on the ongoing purchase intent.
Retargeting Black Friday purchasers with complementary offers and upsells is a smart way to boost your Cyber Monday sales. These customers have already shown interest in your brand and products, making them more likely to convert again.
Before we wrap things up, let’s look at the biggest mistakes you must avoid when creating Black Friday Facebook ads.
Mistakes to avoid on Black Friday
Mistakes such as neglecting audience targeting and retargeting, overloading ad copy, and failing to optimize for mobile use can all be disastrous for your Black Friday campaign.
Here are the biggest mistakes to avoid when putting together a Black Friday ad campaign for Facebook:
Neglecting audience targeting
Neglecting audience targeting can lead to wasted ad spend and poor performance. Ensure you define your target audience clearly and use Facebook's targeting options to reach the right people.
Not using retargeting
Not utilizing retargeting means missing out on potential conversions. Set up retargeting campaigns to engage users who have previously interacted with your brand or website.
Poor ad creative quality
Ignoring ad creative quality can result in low engagement and click-through rates. Invest time and resources into creating visually appealing and compelling ad creatives that grab attention and communicate your message effectively.
Overloading ad copy
Overloading ad copy with information can overwhelm and confuse potential customers. Keep your ad copy concise, focused, and easy to understand, highlighting your Black Friday offers' key benefits and features.
Failing to optimize for mobile
You need to optimize for mobile to significantly impact your ad performance, as many Facebook users access the platform on mobile devices. Design your ads with mobile viewing in mind, ensuring they are visually appealing and easy to interact with on smaller screens.
Forgetting to A/B test
Underestimating the importance of A/B testing can prevent you from identifying the most effective ad elements and strategies. Continuously test different ad variations, including visuals, copy, and targeting, to optimize your Facebook ad campaigns for maximum results.
Setting unrealistic budgets
Setting unrealistic budgets can hinder your ability to compete effectively during the highly competitive Black Friday period. Allocate sufficient budget to your campaigns, considering audience size, ad placement, and desired reach.
Final thoughts on the best Black Friday Facebook ads
Creating the best Black Friday Facebook ads involves a strategic mix of visually striking designs, compelling offers, and urgency-inducing elements.
By analyzing top-performing ads from brands like Bowflex, Normatec, Hexclad, Gymshark, and Tropicfeel, it's clear that combining vibrant visuals, clear messaging, and attractive discounts can significantly drive engagement and conversions.
These ads effectively utilize high-quality imagery, engaging videos, and loud, dynamic audio to capture attention in a crowded marketplace. They also leverage key selling points like product benefits, limited-time discounts, and special offers to encourage immediate action from potential customers.
Moreover, running Black Friday Facebook ads offers benefits beyond just sales, such as enhancing brand awareness and attracting new customers at a relatively low cost.
To maximize ROI, brands should use data-driven strategies, including audience targeting, retargeting, and continuous A/B testing, while harnessing tools like our Spyder Ad Spy, Swipe File, and Discovery for competitive insights and optimization.
A successful campaign also requires avoiding common pitfalls like neglecting mobile optimization and unrealistic budgets. By following these insights, brands can craft compelling ads that stand out and capture the holiday shopping frenzy.
Frequently asked questions
How can I determine which type of ad creative works best for my Black Friday campaign?
Start by A/B testing different ad creatives, including various images, videos, and ad copies. Use performance metrics like click-through rates and conversions to identify the most effective formats.
What role does video content play in Black Friday Facebook ads?
Video content is highly engaging and can showcase product benefits more effectively than static images. Short, dynamic videos with compelling storytelling can capture attention and drive more conversions during Black Friday.
How can I optimize my Black Friday Facebook ads for mobile users?
Ensure your ads are designed for vertical viewing on smartphones. Use clear, legible text and prominent call-to-action buttons that are easy to tap. High-quality visuals should be easily discernible on smaller screens.
Is it beneficial to extend Black Friday ads through Cyber Monday?
Yes, extending your ads through Cyber Monday can capture additional sales from ongoing purchase intent. Retargeting Black Friday shoppers with complementary offers can further boost conversions.
