Competitor Research
Save time and budget by testing with intelligence. Analyze your competition's ad creative matrix to find your next winning ad concept.
The best marketers in history had a secret Swipe File in their arsenal. Foreplay lets you skip the messy folders to save, organize and share advertising genius with a single click.
Supercharge your team's research workflow by centralizing your creative inspiration in one place.
Better than an Ad Spy Tool, Foreplay is a purpose-built tool for performance marketers & creatives to get real work done.
Never lose an ad from Facebook Ad Library again. Save any ad forever.
Save Image, Video, Carousel and DCO ads from every major ad platform.
Enrich your creative research with ad metadata and copy.
Create, Manage, and Filter with custom tags so you never lose a reference.
Never get lost in the void. Filter your Swipe File by 100's of data points.
Share content with a simple link, even to people without a Foreplay account.
Analyze what competitor ads are working, and for how long.
Collect a note from colleagues or feedback from clients.
Natively embed Facebook or TikTok ads in your Notion page.
Automatically save a landing page screenshot on both desktop & mobile.
Search your entire Swipe File using natural language text search.
Embed Facebook, TikTok, and LinkedIn ads on your website.
Most frequent questions about saving and sharing ads with Swipe File.
Sharing ad creative boards created in Foreplay is very simple. You can share boards or ads with anyone through public share links, even if they don't have their own Foreplay account.
If you have tried sharing an ad from the Facebook ad library using the link found in the top right corner, then you have likely encountered an issue where the ad disappears after sending it to someone. This happens when the brand that is running the ad stops the ad campaign or makes a change to the ad ID.
Instagram ads are a part of the Meta (Facebook) ecosystem. All Instagram ads can be seen and saved in the Facebook Ad Library.
The Facebook Ad Library is a tool that can be used in many ways for tasks ranging spying on your competitor's ads to political transparency research. If you are looking to get the most of the FB Ad Library, I recommend reading our 2022 Facebook Ad Library Guide.
Building an ad swipe file is incredibly important to an efficient, creative process. Using tools like Facebook Ad Library and TikTok top ads are a great place to start your discovery process. From there, using a Swipe File Tool from Foreplay is the best way to create and manage your Swipe File.
Finding effective ads to use as inspiration can be a painstaking task. That's why we created the Inspiration Library, which is the most extensive collection of curated Facebook, TikTok and LinkedIn Ads in the world.
A Swipe File is a collection of marketing and copywriting examples. For more information on Swipe Files, check out this guide.
You can save all ad types from Facebook, TikTok and LinkedIn. This includes videos, images, DCO ads and carousels. Foreplay also supports all ad aspect ratios, including vertical, horizontal, and square.
Yes! Ads saved stay inside your foreplay account forever, even if they get taken down. We even track if the ad is still running and how long it has been active on the company's ad library page.
Unlock the power of Foreplay with an unrestricted 7-Day free trial.